Many in the business world are unaware of the importance of updated and changing content on their websites.
Google will love your site if you are continually adding fresh, new, keyword-rich content.
Google and other search engines will punish a website if it contains old, out-of-date information. They will reward a website if it contains relevant, up-to-date, fresh information.
All of our designs make it easy for you or your staff to update and add content whenever you like.
This is a key component to earning your business. You see, it’s not just about getting your business now — it’s about earning your business for a lifetime.
<strong>Why is updated content important?</strong>
Google wants to give the best service to its users.
If you’re constantly updating your website with news, products, services and more, Google will see this and will reward you for it.
If you have not updated your site for months, and if you have not made arrangements with any other websites to link back to you during those months, you will start to drop in Google’s rankings.
Don’t be alarmed, though. You do not need to be adding pages and pages of content everyday. Just a few lines of information once a week, on average, will keep Google very happy.
We’ve noticed that some of our websites rankings have increased slightly because we added outbound links. We use these techniques to benefit our clients’ websites as well.
Google assumes that we added fresh, new content, when in fact, all we did was to add links to other websites.
In Google’s eyes, adding new content on a regular basis portrays that you care about the information you offer to your website visitors. This in turn will help to improve your SEO.